Manhunt Cares recently sent out a World AIDS Day email broadcast promoting the new FDA- approved drug Truvada (PrEP). The email’s initial tagline was “HIV Prevention Pill for Negative Men: A choice when condoms are in the way or not enough?”
This question was meant to open an honest conversation and to encourage Manhunt members to consider the potential impact of PrEP on their sex life. As published research indicates, our members do not use condoms 100% of the time. So we worked closely with the research teams at the Gladstone Institutes and The Fenway Institute to create a tagline that addressed all of our members: those who don’t use condoms at all, those who use condoms sometimes and those who use them all the time.
Over the past few days since the email was sent, the message has been mischaracterized by some of the gay press. It’s been suggested that we are promoting bad science, that we’re advocating for everyone to stop using condoms and start taking the pill, and that we’ve been paid to promote Truvada. None of these statements are true.
After much discussion, today we decided to change the tagline to the following:
“HIV Prevention Pill for Negative Men: Another choice for staying HIV free?”
It is our hope that by changing the tagline, we can refocus the attention from this campaign where it belongs — on the information that Manhunt members need to make informed decisions about their own sexual health.
We would like to apologize to our members and anyone else that felt confused by the message of our initial World AIDS Day campaign and gay press coverage. Manhunt, Manhunt Cares, and the OLB Research Institute remain committed to continuing our industry leading work, supporting and producing the best online research among our members.